OREGON — On Friday, May 19, Justine Beaman, owner of BEAM Beauty Bar, hosted a grand opening and ribbon cutting at 101 S. 4^th St., Suite 108 in Oregon.

Beaman’s business provides Botox injectables, lip filler, lip flips, free consults and more. She is a board-certified advanced practice nurse that has 19 years of experience in healthcare from emergency and trauma to psychiatric care, geriatric care and now aesthetics.

She decided to start her aesthetics practice in Oregon because she wanted to offer high-end services to rural communities. Instead of driving into Rockford or the city, rural women and men can have access to her services, close to home. Beaman also chose to open her practice in the old Commerce Building in Oregon because three other woman-owned businesses who focus on beauty operate in that building. Bella Lusso Skin Studio provides facials and more, WINK Lash & Beauty Bar provides eye lash extensions and Cas Grover Microblading provides eyebrow microblading and more.

Instead of competing, the four businesses support one another and provide the same mission, to help local women (and men) look and feel beautiful.